This concentration will empower students with in-depth knowledge, technical and business skills necessary to lead visioning, market analysis, strategic operations planning, marketing, and evaluation of new ventures.
Content and Goals
- The entrepreneurial process of venture creation and innovation or the art and skill of finding viable new business opportunities and the resources needed to develop and profit from them.
- Marketing, management, operations and financial functions needed to successfully start-up a new business.
- Analysis of products' movement through the full business planning cycle, from the "primary vision" through market size assessment and strategic operations planning, to the financing, staffing and implementation of new ventures.
- Development of an integrated marketing program covering product offerings, pricing, promotion, and distribution and how to perform presentation of a professional business plan.
- Learners will gain the knowledge and skills necessary to be effective leaders of the entrepreneurial process.
If you're seeking to expand your understanding of the leadership of the entrepreneurial process, or you're a small business owner, venture capitalist, technology manager, "idea person," economic development professional, or chamber of commerce staff, this concentration may be for you.
Strategic Foresight & Entrepreneurship provides the content-area expertise necessary to continue Indiana's growth in small business start-up and development. In 2008 alone, 199 new businesses were initiated throughout the state of Indiana, 47 of which were located in the 11-county Northeast Indiana region (Schrock, 2008).
Trine provided business incubator guidance to 59 individuals, and 150 people attended small business development workshops, demonstrating that individuals engaged in entrepreneurial activity seek the support of advanced capacity-building opportunities.