Class Year: 2014, B.S.B.A. Double Major in Accounting and Finance with a Minor in Economics
Employer: Chief Executive Officer, Gifts Utopia
Accomplishments at Trine University: 2014 Recipient of the R. B. Steward Award (Trine's highest award for graduating seniors), Delta Mu Delta, Phi Eta Sigma National Honor Society, American Marketing Association, and Football
Gifts Utopia was developed in a Trine business course. The idea won first price at the Innovation Challenge in spring 2014. Taking the initiative a step forward, Ben received a start-up grant from Elevate Ventures which allowed him to develop the idea including building of the algorithm, hosting of the website, branding the company and developing marketing materials.
Gift Utopia is a service that provides the best possible gift for the intended recipient, as chosen by the user of the service. This is accomplished through an information-based search engine that is easy to use and produces a unique and enjoyable gift suggestion. The service also provides reminders and gift suggestions for any event in the customer's life.