Marketing Degree - Courses

Degree Course Requirements

The Bachelor of Science in Marketing requires 120 credits overall, of which 33 credits are in the concentration of marketing.  In addition, every student is required to take 30 credits in the business core.  More than half the student's total coursework toward graduation is in business.

Business Core & Program (30 hrs)
AC 203 Accounting I
AC 213 Accounting II
BA 3113 Business Internship
BA 343 International Business
FIN 303 Managerial Finance
LAW 203 Business Law I
MGT 353 Designing Operations
MGT 363 Organizational Behavior
MGT 453 Strategic Management
MK 203 Marketing

Marketing Major (33 hrs)
MGT 323 Leadership
MK 323 Integrated Marketing Communications
MK 363 Buyer Behavior
MK 423 Personal Selling
MK 463 Marketing Research Electives
MK 473 Digital Advertising SEM/SEO
Select any two (6 hrs) (*List of approved courses below)
Business Electives (9 hrs) (AC, BA, ECO, ENT, FIN, LAW, LDR, MGT, MK 300/400 level)

*COM 301, COM 323, COM 343, COM 353, COM 363, COM 373, COM 383, COM 413, COM 433, COM 453, COM 483, HOS 303, HOS 322, MK 313, MK 343, MK 353, MK 433, MK 483, MK 493, MK 503, PSY 333, PSY 343, PSY 393, SM 393

Additional (15 hrs) (Counts toward 120 total credits)
BA 101 University Experience
BA 123 Business Concepts
BA 201 Professional Development and Strategies
BA 213 Advanced Spreadsheets for Business
COM 213 Business Communication
Free Electives (4 hrs)