Marketing Degree - Courses

Degree Course Requirements

The Bachelor of Science in Marketing requires 120 credits overall, of which 33 credits are in the concentration of marketing.  In addition, every student is required to take 30 credits in the business core.  More than half the student's total coursework toward graduation is in business.

Business Core & Program (30 hrs)
AC 203 Accounting I
AC 213 Accounting II
BA 3113 Business Internship
BA 343 International Business
FIN 303 Managerial Finance
LAW 203 Business Law I
MGT 353 Designing Operations
MGT 363 Organizational Behavior
MGT 453 Strategic Management
MK 203 Marketing

Marketing Major (33 hrs)
BA 403 Business and Public Policy
ENT 303 Entrepreneurial Leadership
MK 313 Retail Management
MK 323 Integrated Marketing Communications
MK 363 Buyer Behavior
MK 423 Personal Selling
MK 463 Marketing Research Electives
(6hrs Select any two BA, COM, ENT, MGT, MK 300/400 level)
Business Electives (6 hrs AC, BA, ECO, ENT, FIN, LAW, LDR, MGT, MK 300/400 level)

Additional (15 hrs) (Counts toward 120 total credits)
BA 101 University Experience
BA 123 Business Concepts
BA 201 Professional Development and Strategies
BA 213 Advanced Spreadsheets for Business
COM 213 Business Communication
Free Electives (4 hrs)