Requirements

The Bachelor of Science in marketing requires 33 credits in marketing, management, and communication courses, in addition to 27 credits of business core classes.

More than half the student’s total coursework toward graduation is in business.

The Marketing Minor requires 24 credits in marketing, management, and communication courses.

Course Listings
The following courses are required for the Marketing Major:

Business Core & Program Requirements (27 hrs.)
AC 203 Accounting I
AC 213 Accounting II
BA 343 International Business/Mgt433 Int’l Bus. Mgt
FIN 303 Managerial Finance
LAW 203 Business Law
MGT 353 Management of Operations I
MGT 363 Organizational Behavior
MGT 453 Strategic Management
MK 303 Marketing

Marketing Major (33 hrs.)
BA403 Business and Public Policy
ENT303 Entrepreneurial Leadership
MK323 Integrated Marketing Communications
MK333 Buyer Behavior
MK423 Personal Selling
MK433 Marketing Management
MK463 Marketing Research
MK483 Senior Seminar
Marketing Electives (3hrs)
Business Electives (AC, BA, ENT, LAW, MGT, MK) (3/400 lvl) (6 hrs)

*The faculty recommends that all business students take an internship in an area of business related to their field of study.