Requirements

The Bachelor of Science in marketing requires 33 credits in marketing, management, and communication courses, in addition to 30 credits of business core classes.

More than half the student’s total coursework toward graduation is in business.

The Marketing Minor requires 24 credits in marketing, management, and communication courses.

Course Listings
The following courses are required for the Marketing Major:

Business Core & Program Requirements (30 hrs)
AC 203 Accounting I
AC 213 Accounting II
BA 311X Business Internship
BA 343 International Business
FIN 303 Managerial Finance
LAW 203 Business Law
MGT 353 Designing Operations
MGT 363 Organizational Behavior
MGT 453 Strategic Management
MK 303 Marketing

Marketing Major (33 hrs)
BA 403 Business and Public Policy
ENT 303 Entrepreneurial Leadership
MK 323 Integrated Marketing Communications
MK 333 Buyer Behavior
MK 423 Personal Selling
MK 433 Marketing Management
MK 463 Marketing Research
MK 483 Senior Seminar
Marketing Electives (COM 463 Public Relations may be used as a marketing elective) (6hrs)
Business Electives (AC, BA, ENT,FIN, INF,LAW, MGT, MK) (3/400 lvl) (3hrs)

*The faculty recommends that all business students take an internship in an area of business related to their field of study.