With the Bachelor of Science in Business Administration - Marketing you will gain the knowledge to impact customer and business behavior. A form of marketing touches you multiple times every day—television, radio, the Internet, newspapers, magazines, grocery carts, ads, packaging, and signage. Everything you do, see, hear, touch, smell, or taste is some way of marketing. Marketing encompasses the functions of creating and satisfying consumers' desires.
A marketing student will discover career opportunities in the fields of sales management, advertising, marketing research, retail management, brand and product management, merchandising, or marketing management.
The marketing program delivers results for students looking for a future selling products they have created or ones currently on the market. Marketing graduates can also be found researching consumer demographics and applying that knowledge to decisions being made with global implications.
Degree Course Requirements
The Bachelor of Science in Business Administration - Marketing degree requires 120 credit hours:
General Education Requirements (42 credit hours)
Business Core (30 credit hours)
Major In Marketing (33 credit hours)
Additional Program Requirements (15 credit hours)