Marketing degree courses
 

BSBA Marketing Courses

The Bachelor of Science in business administration majoring in marketing at Trine University in Peoria, Arizona requires 120 credits overall, of which 33 credits are in the concentration of marketing.  In addition, every student is required to take 30 credits in the business core.  More than half the student's total coursework toward graduation is in business.

General Education Requirements - 42 Credit hours

ENG 103 English Composition I (3)
ENG 113 English Composition II (3)
SP 203 Effective Speaking (3)

ECO 213 Microeconomics
ECO 223 Macroeconomics
Humanities Elective (3)
Foreign Language (3)

MA 113 College Algebra (3)
MA 173 Essential Calculus
Science Elective without lab (3) or with lab (4)

MA 253 Statistics (3)
PSY 113 Principles of Psychology (3)
BA 113 Business Computer Applications (3)
General Education elective (2) or (3)

Business Core & Program - 30 credit hours
AC 203 Accounting I
AC 213 Accounting II
BA 343 International Business
FIN 303 Managerial Finance
LAW 203 Business Law I
MGT 353 Designing Operations
MGT 363 Organizational Behavior
MGT 453 Strategic Management
MK 203 Marketing
MGT 473 CAPSIM Business Simulation
or BA 3113 Business Internship

Marketing Major - 33 credit hours
BA 403 Business and Public Policy
ENT 303 Entrepreneurial Leadership
MK 313 Retail Management
MK 323 Integrated Marketing Communications
MK 363 Buyer Behavior
MK 423 Personal Selling
MK 463 Marketing Research Electives 
MK 473 Digital Advertising SEM/SEO
Select any two (300-400 level from BA, COM, ENT, MGT, MK) (6 hrs)
Business Electives (any business elective in the 300-400 level from AC, BA, ECO, ENT, FIN, LAW, LDR, MGT, MK) (6 hrs)

Additional - 15 credit hours
BA 101 University Experience
BA 123 Business Concepts
BA 201 Professional Development and Strategies
BA 213 Advanced Spreadsheets for Business
COM 213 Business Communication
Free Electives (4 hrs)