With the Bachelor of Science in business administration majoring in marketing from Trine University in Peoria, Arizona, you will gain the knowledge to impact customer and business behavior. A form of marketing touches you multiple times every day—television, radio, the Internet, newspapers, magazines, grocery carts, ads, packaging, and signage. Everything you do, see, hear, touch, smell, or taste is some way of marketing. Marketing encompasses the functions of creating and satisfying consumers' desires.
A versatile major
A marketing student will discover career opportunities in the fields of sales management, advertising, marketing research, retail management, brand and product management, merchandising, or marketing management. Marketing graduates can also be found researching consumer demographics and applying that knowledge to decisions being made with global implications.
The Bachelor of Science in Business Administration with a major in Marketing prepares students for successful careers in this dynamic field. Students graduate with a solid theoretical and practical understanding of the marketing concepts driving today’s most successful companies.