Trine podcast features Indy sports marketing pro

A marketing professional for the professional soccer team in Indianapolis talks about her career path and work on the newest episode of Trine University’s Center for Sports Studies podcast.

Rachel Lopez is coordinator of game activations and marketing for the Indy Eleven, a USL Championship team. The team began play in 2014.

Lopez previously worked in ticket sales for the Fort Wayne TinCaps, Indianapolis Indians, and Indy Fuel before transferring into her current role, where she fulfills partnership contracts and creates “memories” for Indy Eleven fans.

In the podcast, she explains how part-time jobs in sports helped her to get her break, the importance of keeping the fan first, and the value in learning sales skills and the revenue development side of sports business, even for non-sales roles.

Produced through the Trine Broadcasting Network, the Trine Center for Sports Studies podcast focuses on the business side of sports, including interviews with sports professionals and current research in sports studies. Hosted by Center for Sports Studies director Brandon Podgorski, the podcast is available at css.transistor.fm, on platforms such as Spotify, iTunes, Google Play and Stitcher, and on YouTube.