Trine prof: NCAA basketball allows us to be part of something bigger

As millions prepare to fill out brackets for the NCAA men’s and women’s basketball tournaments, Zander Atwood, assistant professor of sport management at Trine University and director of the Center for Sports Studies, says the experience is “more than just about basketball.”

“It's about being part of something bigger,” he said. “The tournament brings people together, whether they're die-hard fans or casual viewers. It’s a fun, social tradition that invites everyone to get involved, even if they don’t follow the sport."

“It creates excitement, sparks conversations, and adds a personal touch to the event—people love to make predictions, see if they’re right, and share in the thrill of the games. It’s all about the collective experience.”

Atwood said that while changes to college basketball like the one-and-done rule, transfer portal and name, image and likeness may have caused some fans to feel less connected to teams as rosters change frequently, the essence of the tournament remains the same.

“It’s about passion, drama, and the underdog stories that bring people in, regardless of the changes in the sport,” he said.

He said that women’s basketball has grown in popularity because the level of play has improved dramatically, and he sees the sport continuing to grow.

“More people are recognizing the talent and skill of the athletes,” he said. “There’s also been a push for more media coverage and visibility, especially with platforms like ESPN dedicating more attention to women’s sports. Fans are connecting with the stories behind the athletes, the rivalries, and the exciting games.”

“There’s a growing investment in women's sports overall, and as young girls see more role models on the court, the interest will keep expanding. The momentum is building, and it's only going to get stronger.”

Media interested in more insights from Prof. Atwood can reach him at (260) 665-4694 or atwoodz@trine.edu.