Students learn marketing skills as they help promote Mad Ants game

February 19, 2014

ANGOLA, Ind. – A group of Trine University students are gaining marketing experience as they partner with the Fort Wayne Mad Ants basketball team to promote Saturday's Benny the Bull Night at Memorial Coliseum.

For this event, individuals may purchase tickets for the Fort Wayne-Sioux Falls game at 50 percent off the box office price by visiting the Trine University Mad Ants ticket sales project link. For the promotion, tickets for Center Court Upper Level Sideline seats in sections 213-218 rows 14-24 are $5 and must be ordered by Thursday, Feb. 20. Purchasers will receive the best available tickets at time of order.

Benny the Bull night will feature the Chicago Bull's mascot Benny who will help entertain fans. Half time of the game will feature a slam dunk show by Benny and the Elevators.

The game is scheduled to begin at 7:30 p.m.

The students are in the integrated marketing communications class taught by Julie Howenstine, Ph.D.

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