BSBA Marketing

Marketing encompasses the functions of creating and satisfying consumers' desires. The work of professional marketers touch all aspects of our lives — whether it’s marketing’s involvement in developing new products, creating advertising that informs and moves consumers, or managing data collected through the use of the internet. The Bachelor of Science in business administration with a major in marketing from Trine University prepares students for successful careers in this dynamic field. Students graduate with a solid theoretical and practical understanding of the marketing concepts driving today’s most successful companies.