BSBA Marketing

Join the dynamic world of marketing

Marketing creates and satisfies consumer desires, touching all aspects of our lives. You will be prepared for a successful career in this dynamic field through the Bachelor of Science in business administration with a major in marketing at Trine University.

The degree: Skills you need, customized to the career you want

Through the Bachelor of Science in business administration with a major in marketing, you will develop the knowledge, analytical and communication skills required for a dynamic career and gain a solid theoretical and practical understanding of the concepts driving today’s most successful companies.

Trine's marketing degree offers a wide spectrum of classes, so once you decide which career path you want to focus on, we will tailor your schedule to fit that area of expertise.

The experience: Guidance from professionals, extra opportunities for growth

Since creativity and communication skills are vital to a successful career in marketing, you will interact regularly with marketing professionals in class and through required internships. Our faculty, mentors, and career advisors will help you understand the diverse career opportunities available.

You also can be part of the Trine Student Marketing Association (TSMA), designed to provide additional opportunities to work with organizations in the local community, hear from industry experts and utilize skills learned in the classroom. TSMA is a great addition to your resume as well as a tool that can be helpful in finding internships and job opportunities.

The result: Successful careers in many fields

The Bachelor of Science in business administration with a major in marketing will prepare you for a career in advertising, sales, digital media, services marketing or retail management. You will discover career opportunities in fields such as:

  • Sales management
  • Advertising
  • Marketing analysis
  • Digital advertising
  • Retail management
  • Brand and product management
  • Merchandising
  • Marketing management

Recent Trine marketing graduates are impacting companies in sports marketing, consumer goods, business-to-business markets and business analytics. Graduates of the program have enjoyed a job placement rate of nearly 100 percent!

Additional Information

  • Advertising
  • Brand Manager
  • Channel Manager
  • Commercial Banking
  • Consulting
  • Consumer Insights
  • Customer Service
  • Digital Advertising
  • Engineering Management
  • Event Planner
  • Financial Sales / Trading
  • Human Resources
  • Marketing Manager
  • Merchandising
  • Operations Management
  • Product Manager
  • Real Estate
  • Retail Sales
  • Strategic Planning
  • Venture Capital / Investment Management

Marketing is truly versatile in that it deals with all areas of business. Businesses understand that it's the marketing department's job to ensure there are happy and satisfied customers who buy the company's products; because without them, there is no company, and there are no jobs. Marketing is that vital!

Information about tuition can be found at Cost and Investment.