Dawn Moore and AMA students

Marketing Courses

The Bachelor of Science in business administration with a major in marketing requires 120 credit hours overall, of which 30 credit hours are in the concentration of marketing.  In addition, every student is required to take 35-36 credit hours in the business core.  More than half the student's total coursework toward graduation is in business.

General Education Requirements - 42 credit hours

ENG 103 English Composition I
ENG 113 English Composition II  
  or COM 213 Business Communication
SP 203 Effective Speaking
ECO 213 Microeconomics and ECO 223 Macroeconomics
  or ECO 203 Survey of Economics and Social Science Elective
Humanities Elective - 6 credit hours
MA 113 College Algebra
MA 173 Essential Calculus
Science Elective
MA 253 Statistics
PSY 113 Psychology
BA 213 Advanced Spreadsheets for Business
General Education Elective

Business Core Program Requirements - 35 or 36 credit hours

BA 102 University Experience - Business
  or UE 101 University Experience
BA 123 Business Concepts
BA 201 Professional Development and Strategies
AC 203 Accounting I
AC 213 Accounting II
BA 343 International Business
BA 3113 Business Internship
FIN 303 Managerial Finance
LAW 203 Business Law I
MGT 353 Designing Operations
MGT 363 Organizational Behavior
MGT 453 Strategic Management
MK 203 Marketing

Concentration Requirements - 30 credit hours

MGT 323 Leadership
MK 323 Integrated Marketing Communications
MK 363 Buyer Behavior
MK 423 Personal Selling
MK 463 Marketing Research
MK 473 Digital Advertising SEM/SEO
Select any two - 6 credit hours (*List of approved courses below)
Business Electives (AC, BA, ECO, ENT, FIN, HR, LAW, LDR, MGT, MK 300 or 400 level) - 6 credit hours

*COM 301, COM 323, COM 343, COM 353, COM 363, COM 373, COM 383, COM 413, COM 433, COM 453, COM 483, HOS 303, HOS 322, MK 313, MK 343, MK 353, MK 433, MK 483, MK 493, MK 503, PSY 333, PSY 343, PSY 393, SM 393

Free Electives - 12 or 13 credit hours

For a complete description of the above requirements, please go to the Course Catalog.