Marketing Courses

Dawn Moore and AMA students

The Bachelor of Science in business administration with a major in marketing requires 120 credit hours overall, of which 30 credit hours are in the concentration of marketing.  In addition, every student is required to take 35-36 credit hours in the business core.  More than half the student's total coursework toward graduation is in business.

General Education Requirements - 39 credit hours

ENG 143 College Composition or ENG 133 Technical Communications
HUM 203 Humanities Seminar
SP 203 Effective Speaking
COM 213 Business Communications
ECO 213 Microeconomics and ECO 223 Macroeconomics
  or ECO 203 Survey of Economics and Social Science Elective
Humanities Elective 
MA 113 College Algebra
MA 173 Essential Calculus or MA 163 Applied Math w/ Business Concepts
Science Elective
MA 253 Statistics
PSY 113 Psychology
BA 213 Business Spreadsheets

Business Core Program Requirements - 36 or 39 credit hours

BA 102 University Experience - Business or UE 101 University Experience
BA 123 Business Concepts
BA 201 Professional Development and Strategies
AC 203 Accounting I
AC 213 Accounting II
BA 3113 Business Internship*
FIN 303 Managerial Finance
FIN 353 Personal Finance
LAW 203 Business Law & Ethics
MGT 353 Designing Operations
MGT 363 Organizational Behavior
BA 453 Global Strategic Management
MGT 483 Capstone
MK 203 Marketing

Concentration Requirements - 30 credit hours

MK 323 Integrated Marketing Communications
MK 363 Commerce and Consumer Behavior
MK 423 Professional Selling
MK 433 Marketing Strategy
MK 463 Marketing Research
Electives 300 or 400 level  (AC, BA, COM, ECO, ENT, FIN, GM, HC, HR, INF, LAW, LDR, MGT, MK, SM) - 15 Credit Hours

Free Electives - 12 or 15 credit hours

For a complete description of the above requirements, please go to the Course Catalog.

*The faculty recommend that all business students take an internship in an area of business related to their field of study.